挣钱: to make money...
含量: content, quantity contained...
办: to do, to manage, to handle, to go about, to run, to set up, to deal with...
平民: ordinary people, commoner, civilian...
领略: to have a taste of, to realize, to appreciate...
头头是道: clear and logical...
不仅仅: not only, not just...
大大咧咧: carefree, offhand, casual...
饮食: food and drink, diet...